How you present your work to potential clients can often be the difference between getting the job, or not. As we move further into a digital age of smartphones, iPads and other digital display devices, it's still the printed portfolio that a lot of clients want to see.
My old book was only a cheap one, and whilst it did the job on a technical level, I was never overly happy with it, so I thought I should probably invest in a new one.
I asked a couple of people for recommendations. I found it interesting that many people suggested the likes of Blurb for a printed book. Whilst I love the books from Blurb, and produce a yearly portfolio for myself using them, this is an entirely different kettle of fish. These books undoubtedly look great, especially for the money, but the whole point of a portfolio is that you can take it to show clients, and keep it as up to date as possible. Once a printed book is ordered, it's very often already out of date. With an album style book, not only can you keep it up to date relatively easily, but you can also tailor it for each individual meeting based on what your client is interested in seeing. Plus, a proper photographic print is far superior to a press printed book, and you want your work to look as good as possible, right? During a chat with Lara Jade, she said the only place to go was Brodies Portfolios, in Covent Garden. I went down there a couple of weeks later during a day of meetings in London, to see what they had to offer, and placed my order there and then.
My old book was only a cheap one, and whilst it did the job on a technical level, I was never overly happy with it, so I thought I should probably invest in a new one.
I asked a couple of people for recommendations. I found it interesting that many people suggested the likes of Blurb for a printed book. Whilst I love the books from Blurb, and produce a yearly portfolio for myself using them, this is an entirely different kettle of fish. These books undoubtedly look great, especially for the money, but the whole point of a portfolio is that you can take it to show clients, and keep it as up to date as possible. Once a printed book is ordered, it's very often already out of date. With an album style book, not only can you keep it up to date relatively easily, but you can also tailor it for each individual meeting based on what your client is interested in seeing. Plus, a proper photographic print is far superior to a press printed book, and you want your work to look as good as possible, right? During a chat with Lara Jade, she said the only place to go was Brodies Portfolios, in Covent Garden. I went down there a couple of weeks later during a day of meetings in London, to see what they had to offer, and placed my order there and then.
