In the last few years, we've seen a massive change in the way fashion magazines use the internet. More and more, publications are moving away from just replicating their print based counterparts in favour of video and interactive content. Imagine Fashion is taking this a step further...
Combining fashion, beauty, music, art and commerce, Imagine Fashion brings together some of the biggest names in the industry as well as showcasing some of the best emerging talent.
The new interactive experience created by Imagine Fashion is centred around "Fashion Film", the first of which is directed by Italian photographer Francesco Carrozzini and features Boardwalk Empire star Paz de la Huerta, and looks from names such as Prada, Zac Posen, and Diane Von Furstenburg. The film is very dark and wreaks of glamour, but the this is more than just film. By rolling your mouse over the image you can find out about each product featured, whether it be a dress, some shoes, or even the lipstick. From there you can save the product to your favourites, share it on Facebook or Twitter, or even be taken to one of the online distributors to buy it... and all this from within an online streaming movie!
There are also articles, blogs, news, interviews, and breathtaking images, all inside a single online portal, and it looks just as awesome on the iPad and iPhone. Plus, if you share the movies on Facebook... it even takes all the interactivity with it!
Imagine Fashion is really pushing the boundaries of what's possible with todays technology, and this is clearly just the beginning... watch this space!
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