Well following on from my last post I've been doing dome maths (which I hate!) to come up with a result.
Basically I added together the figures people voted for and then divided it by the number of people who voted. Turns out that on average, you people out there think I'm worth £621.42 per day. So how does this equate to the real world? Well it does and it doesn't... Different jobs are charged out at different rates depending on what the images are for, how long they're going to be used for and where they're planning on using them. Then you add on all the extras like assistants, make up artists, stylists, travel, food, studio costs etc etc and you'll soon see that a photographers time accounts for a very small portion of the overall fee. What people are actually paying for is the photographers expertise, experience and creativity. These are the things that differ from person to person... we all have time, but we all use it differently! Having said that, I have many clients that just want to pay a day rate and obviously I cater for them. Some are less than that figure, and some are more. Again, that depends on the purpose of the images, and the licensing fees.
For any photographers out there I can't recommend this book highly enough! It's got some seriously useful stuff in it! It's an American book, so there are some bits that are irrelevant in the UK, but the amount of relevant stuff is reason enough to part with £16!
Friday, 26 February 2010
How Much Am I Worth?
Posted by
Jay McLaughlin
Labels:
Amazon,
Best Business Practices,
Blog,
Book,
John Harrington,
Money,
Poll,
Results,
Value,
Worth
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2 comments:
In the last post, you asked how much people thought you charged. You've then assumed that this equates to how much you're worth. I guessed that you charge less than I think you're worth (ie under-charge), so the two are not necessarily the same.
LOVE that book! its fantastic in sooo many ways - any it was jay that introduced me to it as well ;-)
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