SS12 — Blog — Jay McLaughlin

Last month I shot the SS12 Campaign for Regal Rose, an awesome new jewellery brand. I think we shot about 30 pieces across the 3 ranges of their new collection. Was an awesome team, and we had lots of fun and games! I'll put the behind the scenes shots up in a couple of days.

PhotoshootJay McLaughlinApril 26, 2012Campaign, Jay McLaughlin, Jewellery, Julia Wilson, Noriko Takayama, Photoshoot, Premier, Premier Model Management, Regal Rose, SS12 Comment

Bryce Aime SS12 'LIVE' Shoot @ LFW

Here are the images from the Bryce Aime 'Live' photoshoot I took part in during London Fashion Week. I'm used to working in front of people when I shoot, due to having make up artists and stylists and the like being on set, but this was the first time I'd had an actual "audience" in the room!

I attended Bryce Aime's AW11 show back in February, so was interested to see the evolution of his style from one collection to the next. I was to be shooting three show pieces for his SS12 collection.

PhotoshootJay McLaughlinSeptember 30, 2011Broncolor, Bryce Aime, Hasselblad, Herman Ho, Jay McLaughlin, L'Oreal Professionnel, LFW, London, London Fashion Week, May Fair Hotel, Photoshoot, Sabina Emrit, SS12, Valentina Creti Comment