Casuals Editorial

Casuals Fashion Editorial Menswear Football Factory Ellesse Burberry Fila Sergio Tacchini Lyle & Scott Jay McLaughlin

I love when a photoshoot has a proper narrative or theme, and this one was a great one. I don't shoot menswear all that often, so it makes a refreshing change from time to time. The theme for this editorial was the casuals movement of the 70's and 80's, synonymous with the football hooligans of that era.

What made this even more fun is that I got to shoot it in and around where I live in East London. It was awesome to be able to use my local area as a backdrop for an editorial. Also made the journey home at the end of the day pretty short too! Haha