It's taken a while, but yesterday my new website finally went live. I've been going through a gradual re-brand over the past 6 months, and this was one of the major pieces in the puzzle.
In the past I've always built my own websites. I have a basic knowledge of HTML, and CSS from my time working as a designer, but unfortunately, the internet has moved on and largely made what I know obsolete. I'm sure I could probably teach myself the new skills, but I really don't have the time, and as Sheldon Cooper would say 'I don't want to'.
Thankfully for me, I was able to call upon Thom Dorkings from London based branding agency, BKKR to help out. I gave him a rough idea of what I wanted and it didn't take long for him to begin putting together the basis for my new branding. As a photographer, image is very important, but branding is always something I've had an issue with in relation to myself. I have always wanted my images to be my brand. I don't want people to rely on a logo in order to identify my work. So that being said, I needed a very simple, clean brand that would enable my images to take centre stage.
My new moniker is simple (although you'd be amazed at how much effort went into getting the right weight on a superscript 'c' haha), and is not a 'logo'. It's just my name, which is all it needs to be. This same font is now used for all my headings and such like, with an elegant serif typeface for my body copy.
It was very simple to take this typographical structure and replicate it across my various online iterations, especially as it coincided with moving this blog over to Wordpress.
So onto the new website. It's a bit funky. Visually, it's a really simple website, that also has room to grow. Behind the scenes is a different story. The navigation changes if you're looking at it on a mobile phone. It swipes with a finger, and reformats depending on whether you're looking at it in portrait or landscape. This kind of stuff is the reason I didn't attempt to build it myself this time! More and more people view websites on mobile devices, so it's important to consider how you're website looks on them.
A couple of people have asked where my 'bio' has gone. Well this is only temporary, as we're working on incorporating a 'press' section which will also contain some of the magazine articles written about me. I'm also going to be adding in a 'studies' section where I can put in personal photographic studies and projects, as I think it's important to show personal work, even in a commercial context as it shows the things that you're interested in, and what makes you tick.
My new commercial website can be found as always at www.jaymclaughlin.co.uk