How you present your work to potential clients can often be the difference between getting the job, or not. As we move further into a digital age of smartphones, iPads and other digital display devices, it's still the printed portfolio that a lot of clients want to see.
My old book was only a cheap one, and whilst it did the job on a technical level, I was never overly happy with it, so I thought I should probably invest in a new one.
I asked a couple of people for recommendations. I found it interesting that many people suggested the likes of Blurb for a printed book. Whilst I love the books from Blurb, and produce a yearly portfolio for myself using them, this is an entirely different kettle of fish. These books undoubtedly look great, especially for the money, but the whole point of a portfolio is that you can take it to show clients, and keep it as up to date as possible. Once a printed book is ordered, it's very often already out of date. With an album style book, not only can you keep it up to date relatively easily, but you can also tailor it for each individual meeting based on what your client is interested in seeing. Plus, a proper photographic print is far superior to a press printed book, and you want your work to look as good as possible, right? During a chat with Lara Jade, she said the only place to go was Brodies Portfolios, in Covent Garden. I went down there a couple of weeks later during a day of meetings in London, to see what they had to offer, and placed my order there and then.
I opted for 12x10" book in black leather to try and strike a decent balance between size and portability... after all, a portfolio is only a portfolio if it's portable! I also went with my name embossed both on the front of the book, and again on the inside flysheet.
I can't stress enough how good the quality is from Brodies. The leather oozes luxury and expense, and the metal binding posts inside are strong and study. The whole package makes for an extremely impressive statement when presenting to any potential client. All I need to do now is decide what images I want to put inside it!
Whilst I was at Brodies collecting my book, I had to take a couple of shots inside. There's something immensely cool about their premises. From the samples and leather swatches on the shelves, to the letter stamps and embossing machine, everything just feels traditional, and "proper".
Brodies Portfolios are located in Covent Garden... 17 Shorts Gardens, Unit 3, 2nd Floor, London WC2H 9AT
Opening Hours Monday - Thursday 10:00 - 17:30 Friday 10:00 - 17:00 Saturday & Sunday CLOSED